Recently I have been receiving phone calls offering me loans. They told me I applied on their website despite me not having the memory of submitting any loan applications. Initially, I thought I was contacted by accident until they addressed me by name before I had the chance to speak. like what???? Data brokers are …
The Art of IMC?
You most likely came across an advertisement within the past few hours when you were scrolling through your social media, do you still remember the message of the advertisement? Most of you will say no. The purpose of Integrated Marketing Communications (IMC) is to make people answer yes to the same question. IMC is the …
IS SOMEONE WATCHING ME?
Have you ever been creeped out by how you are having conversations about something and they start appearing as ads on your social media platforms? WELL, I HAVE. I was creeped out by this until I found out about Internet of Things (IoT) which is an enormous spider web of interrelated devices that are connected …
Mobile Marketing
Need to take a photo? Check the date/time? Google for information? Make a bank transfer? Listen to music? How many of you had a mobile phone as the first thing that pops into mind? Mobile phones, more specifically smartphones, have become one of the most essential, or arguably, the most essential possession in our everyday …
Viral Marketing = Successful Business. Yes? No?
Viral marketing is all about how businesses generates interest and encourage consumers to spread and share their messages through the internet. Every marketers dream to have their campaign going viral as it means that their message reached a huge percentage of the public. How do marketers ensure that their ads are noticed by their target …
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Are businesses utilising social media marketing correctly?
Investments in social advertising worldwide are forecast to grow from around 32 billion U.S. dollars in 2017 to approximately 48 billion U.S. dollars in 2021.Statista, 2018 Social media marketing have been used by many businesses and the usage of social media marketing is still growing rapidly. However, I wonder are the businesses making use of social media …
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Digital Marketing Journey 