Recently I have been receiving phone calls offering me loans. They told me I applied on their website despite me not having the memory of submitting any loan applications. Initially, I thought I was contacted by accident until they addressed me by name before I had the chance to speak. Data brokers are entities that… Read more
You most likely came across an advertisement within the past few hours when you were scrolling through your social media, do you still remember the message of the advertisement? Most of you will say no. The purpose of Integrated Marketing Communications (IMC) is to make people answer yes to the same question. IMC is the… Read more
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